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Google & Youtube Ads Mastery

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About Course

Are you tired of running ads that don’t bring results?
Do you want to finally understand how Google and YouTube ads really work — and how to use them to generate leads, sales, and brand visibility?

This Google & YouTube Ads Mastery Course is designed to take you from beginner to pro, step by step. Whether you’re a business owner, entrepreneur, freelancer, or digital marketer, this course gives you the skills and confidence to run high-performing ad campaigns that deliver measurable results.

✅ What You’ll Learn

  • Module 1: Introduction to Google & YouTube Ads
    Get a clear overview of the ad ecosystem, ad types, bidding models, and success metrics.

  • Module 2: Setting Up for Success
    Create your Google Ads account, link YouTube, set up tracking, and install Google Analytics.

  • Module 3: Keyword & Audience Research
    Learn how to find the right keywords and audience segments that actually convert.

  • Module 4: Search & Display Ads
    Build text-based Google Search Ads and visual Google Display Ads with powerful targeting.

  • Module 5: Conversion Tracking & Optimization
    Track what’s working, understand cost per action, and optimize campaigns for profit.

  • Module 6: YouTube Ads 101
    Explore ad formats, script writing, and launch your first YouTube ad campaign.

  • Module 7: YouTube for Lead Generation & Sales
    Build lead magnets, funnels, and retargeting campaigns that turn viewers into buyers.

  • Module 8: Tracking, Analytics & Scaling
    Learn how to read campaign data, cut waste, and scale winning ads for bigger results.

  • Module 9: Bonus & Advanced Tactics
    Retargeting strategies, YouTube channel growth with ads, AI tools, and monetizing your ad skills.

💡 Who This Course is For

  • Entrepreneurs & Business Owners who want to get more customers online

  • Freelancers & Marketers looking to add Google/YouTube Ads to their skillset

  • Coaches, Creators & Online Sellers who want to drive leads and sales on autopilot

  • Agencies ready to run ads for clients and scale their services

🎁 What You Get

  • Step-by-step video lessons (screen recordings + examples)

  • Real-life case studies from African and Diaspora businesses

  • Assignments and checklists after each module

  • Certificate of Completion

🚀 Why This Course?

Most people waste money on ads because they “guess.”
This course removes the guesswork by giving you a clear, tested system for running ads that sell.

With practical demonstrations, relatable examples, and simple explanations, you’ll be able to launch, track, and scale ads with confidence — even on a small budget.

👉 By the end of this course, you’ll be equipped to run ads that actually bring leads, sales, and profits — for yourself or for clients.

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What Will You Learn?

  • In this course, you’ll gain the complete skill set needed to confidently plan, set up, and run profitable Google and YouTube advertising campaigns. By the end of the program, you’ll be able to:
  • ✅ Understand the Google Ads Ecosystem – Learn how Google Ads works, including ad formats, campaign types, bidding systems, and the role of algorithms.
  • ✅ Set Up Winning Campaigns – Master the step-by-step process of setting up effective Google Search, Display, and YouTube campaigns that get real results.
  • ✅ Craft High-Converting Ad Creatives & Copy – Discover how to write compelling headlines, descriptions, and create video ads that grab attention and drive action.
  • ✅ Leverage Powerful Targeting – Learn the different Google Ads audience types (Affinity, In-Market, Custom, Retargeting, etc.) and how to use them to reach the right people at the right time.
  • ✅ Optimize Campaign Performance – Learn how to read data, adjust targeting, refine creatives, and improve conversion rates using proven optimization strategies.
  • ✅ Set Up High-Converting Landing Pages – Understand what makes a landing page convert, and how to align it with your ads to increase ROI.
  • ✅ Implement Retargeting Strategies – Learn how to set up YouTube and Google retargeting campaigns to bring back warm audiences and increase sales.
  • ✅ Scale Profitable Campaigns – Discover how to analyze winning campaigns and scale them while keeping costs efficient.
  • ✅ Troubleshoot & Solve Common Issues – Get practical solutions for policy disapprovals, low impressions, poor conversions, and other real-world challenges.

Course Content

Module 1: Introduction to Google Ads & YouTube Ads
What Are Google Ads? What Are YouTube Ads? Types of Google Ad Campaigns (Search, Display, Shopping, Video, Performance Max) Types of YouTube Ads (Skippable, Non-skippable, In-feed, Bumper, Masthead) How Google’s Ad Ecosystem Works Understanding Bidding & Auction Models (CPC, CPV, CPA, Maximize Conversions) Key Metrics to Track: CTR, CPM, CPV, CPC, Conversion Rate

  • Introduction to Google Ads and Youtube Ads
    08:17

Module 2: Setting Up for Success
Creating a Google Ads Account (Step-by-Step) Linking YouTube to Google Ads Setting Up a Google Merchant Center (if applicable) Setting Up Google Tag Manager Installing & Using Google Ads Conversion Tracking Setting Up Google Analytics 4 (GA4) for Ads Creating Conversion Actions & Custom Goals

Module 3: Keyword & Audience Research Mastery
Understanding Intent on Google vs. YouTube How to Do Keyword Research (Free & Paid Tools) Using Google Keyword Planner & Search Console Finding YouTube Video Keywords Understanding Audience Segments: In-market, Affinity, Custom Audiences, Retargeting Competitor Research Using Tools (SpyFu, VidIQ, etc.)

Creating Ad Copies That Converts

Module 4: Google Search & Display Ads
Creating a High-Performing Google Search Campaign Writing Effective Search Ad Copy (with Templates) Ad Extensions (Sitelinks, Callouts, Structured Snippets) Building a Google Display Campaign Designing Effective Display Ads (Static vs. Responsive) Targeting Options: Placements, Topics, Interests

Module 5: YouTube Video Ads
How YouTube Ads Work on the Google Ads Platform Types of YouTube Ads Explained (with Visual Examples) Creating a YouTube Video Ad Campaign Choosing the Right Ad Format for Your Goal Writing Scripts for YouTube Ads (Hook, Value, CTA) Targeting Options on YouTube Setting Up a Retargeting Audience

Optimization

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